Domani Home Design

Challenge

Domani Home Designs came to us with an outdated website that wasn't answering the key questions their clients had before reaching out. After 8 years with their existing website, they had never received a single lead from it. Potential clients were confused about their services, pricing, and process, leading to unqualified inquiries and wasted time.

The challenges included:

• 10+ hours weekly spent answering the same repetitive questions
• Zero website leads in 8 years of having an online presence
• Unclear service offerings and pricing structure
• No system to filter qualified leads from tire-kickers
• Outdated design that didn't reflect their professionalism
• No self-service resources for common questions

Solution

I built a fully custom website that reflects their professionalism and expertise, while strategically automating answers to FAQs and filtering leads. The 2-month project included both the website redesign and a custom lead PDF guide to educate prospects before they reach out.

The comprehensive solution included:

• Modern, professional website design showcasing their portfolio and expertise
• Automated FAQ system that answers common questions about process, pricing, and timelines
• Downloadable lead guide walking clients through their services
• Clear calls to action guiding potential clients to next steps
• Service and pricing information presented upfront
• Smart intake forms that filter and qualify leads automatically
• Mobile-optimized design for homeowners browsing design inspiration

Impact

The results were transformative for their business:

• First website lead EVER received shortly after launch - after 8 years with the previous site
• Saved 10+ admin hours monthly through FAQ automation and the downloadable guide
• 95% of common questions now answered automatically before clients reach out
• Improved lead quality with better-informed prospects
• Instant response time for FAQ inquiries (previously 24+ hours)
• Professional credibility established with modern, strategic website
• Consistent messaging across all client touchpoints
• 2-month timeline including custom website and lead guide creation