Mighty Machinery

Challenge

Mighty Machinery, a dealer of mini excavators, came to us without any online presence. They were unable to easily share product details with potential buyers, answer common questions upfront, or guide clients toward the right equipment for their needs. Without a website, every inquiry required manual explanation of their product line, pricing, and specifications.

The team needed a platform that would:

• Showcase their machines and attachments professionally
• Allow them to update and add new products independently
• Answer common client questions before the sales conversation
• Help potential buyers identify which machine fits their needs
• Establish credibility and professionalism in the market

Solution

I built a fully custom website and admin dashboard on Replit, giving Mighty Machinery complete control over their online presence. The solution included refreshed branding with a clean, masculine look that matched their industry.

Key features included:

• Custom website with multi-section product displays for machines and attachments
• Admin dashboard for the team to manage inventory effortlessly without technical knowledge
• Interactive AI-powered quiz to help visitors determine which machine fits their needs before contacting sales
• Lead tracking dashboard to monitor inquiries and follow-ups
• Product comparison tools and detailed specifications
• Mobile-optimized design for contractors browsing in the field

By building on Replit, I ensured full customization and scalability as their business grows.

Impact

The results transformed their business operations and sales process:

• Generated $30,000+ in new sales within the first few months of launch
• 8 qualified leads in 3 months from the new website and quiz system
• Eliminated repetitive questions about product specs and pricing with automated information
• Enabled self-service inventory management so the team can update products without developer help
• Reduced sales cycle time by pre-qualifying leads through the equipment quiz
• Established professional credibility in a competitive market
• 1-month delivery for a fully custom, scalable solution